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Snoosh – A Gen Z lip balm brand
Created for Gen Zs who crave loud self-expression and no-fuss hydration, Snoosh delivers tinted, bold, attitude-packed balm in tubes that feel as good as they look.
The brand merges Scandinavian minimalism with dopamine-pumped packaging — clean curves, loud fonts, and unapologetic color pairings.
Punchy balm. Peace out, dryness.
The final identity is bold, youthful, and layered with personality.
It appeals to eco-aware, aesthetics-driven consumers who treat skincare like fashion — expressive, Instagrammable, and very them.
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